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With over 90% of online experiences starting with a search engine, ranking well on Google is crucial for any website. In this guide, we explore proven strategies to optimize your site according to Google's guidelines.
Google prioritizes content that demonstrates E-A-T (Expertise, Authoritativeness, Trustworthiness). Each page should:
Since 2021, Google uses mobile-first indexing
Pages meeting Core Web Vitals thresholds are 24% more likely to appear in top positions (Google, 2023).
Backend optimization remains critical:
| Element | Checkpoint |
|---|---|
| Canonical Tags | Prevent duplicate content issues |
| Schema Markup | Enhance rich snippet visibility |
By combining these techniques with regular performance monitoring in Google Search Console, you can build sustainable organic visibility that aligns with search algorithms.
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