Data-Driven Coupon Strategy: How Spreadsheet Analysis Boosts Conversion for Adidas on Kakobuy

2025-07-10
AirPods 3-0102
AirPods 3-0102
$7.64
Jordan 4 Retro (40 color)-0001
Jordan 4 Retro (40 color)-0001
$34.72
casabianca Fashion Shirts Casual Suits (40 styles)-1146
casabianca Fashion Shirts Casual Suits (40 styles)-1146
$26.25
Prada Casual Sneakers (22 color)-0015
Prada Casual Sneakers (22 color)-0015
$38.61
New Balance 9060 series (20 style)-0011
New Balance 9060 series (20 style)-0011
$38.89
Dior B30 Series (20 style)-0416
Dior B30 Series (20 style)-0416
$45.83
2024 New Jordan 4 (12 colors)-0010
2024 New Jordan 4 (12 colors)-0010
$38.89
OG Balenciaga speed-1047
OG Balenciaga speed-1047
$45.56
dior b22-b23-0027
dior b22-b23-0027
$45.83
dunk low （30 color）-0003
dunk low （30 color）-0003
$19.44
AMIRI MA-1-0024
AMIRI MA-1-0024
$72.22
Denim tears T-shirt -0930
Denim tears T-shirt -0930
$9.44
GOYARD Fashion bags-0182
GOYARD Fashion bags-0182
$9.58
Balenciaga Triples (7 styles) -0515
Balenciaga Triples (7 styles) -0515
$83.33
Rolex watches (3 qualities 14 styles)-0396
Rolex watches (3 qualities 14 styles)-0396
$52.78
Louis Vuitton LV belt（36 style）-0246
Louis Vuitton LV belt（36 style）-0246
$11.81
Amiri Cap（11 styles）-0662
Amiri Cap（11 styles）-0662
$13.75
Louis Vuitton LV bucket bag（10 styles）-0187
Louis Vuitton LV bucket bag（10 styles）-0187
$55.42
Louis Vuitton fashion bag-0185
Louis Vuitton fashion bag-0185
$48.61
24-25 Football Jerseys (40+ Colors)-0948
24-25 Football Jerseys (40+ Colors)-0948
$9.44

In today's competitive e-commerce landscape, Kakobuy's Adidas resale promotions

1. Building the Coupon Performance Matrix

The foundation lies in creating a detailed tracking sheet with these key columns:

  • Coupon Type
  • Denomination ($80 off $500 vs $200 off $1000)
  • Redemption Rate
    • 1
  • Actual Usage%
  • Marginal Profit (calculated via spreadsheet functions)

    Example: When analyzing 500-redemption samples, we found $200-off coupons generated 22% higher marginal profit despite lower issuance volume.

    2. Syncing With Adidas KPI Products
    1

    By cross-referencing hero products like Ultraboost with historical coupon performance in spreadsheets2 marketers can:1 Create product-coupon affinity models (certain discounts work better with specific SGUs) <1li>Automatically apply best-performing coupons when new colorways launch25/li> >n Insight
    spread(Sheet analysis of 15///),000+ unused redemptions exposed key patterns:

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