In the competitive world of luxury resale platforms, LoongBuy LV stands out through its innovative use of the LoongBuy Spreadsheet system for granular customer segmentation. This data-centric approach transforms how the platform engages with its clientele across purchase cycles.
Three-Dimensional Customer Profiling
The LoongBuy Spreadsheet algorithm evaluates users across three key dimensions:
- Monetary Value:(threshold: VIP ¥100,000+ | Black Diamond ¥500,000+)
- Purchase Frequency:(VIP 5+ annual purchases | Black Diamond 12+)
- Product Affinity:(Leather goods dominant vs. jewelry specialists)
Tier-Specific Engagement Tactics
Standard Members (85% of user base)
Receive curated seasonal promotions like:
- Automated discount codes for trending LV items
- Monthly personalized product digests featuring limited edition announcements
- Thematic cross-selling combo offers
VIP Members (12%)
Benefits include elevated privileges:
- 1:1 style consultant with WhatsApp/SMS availability (average response time <23 mins)
- 24-hour purchase window for newly curated collectors' items
Black Diamond Tier (3%)
Experimental concierge services prove most valuable:
- "White glove" procurement for hard-to-source international releases
- Quarterly private trunk shows with virtual reality previews
- Ethical sourcing transparency reports for each product
Performance Outcomes
Since implementation, segmented customers demonstrate marked behavioral differences measurable through:
Metric StandardVIP Black Diamond Quarterly Repeat Purchase Rate 18% → 29% 42% → 67% 71% → 88% This tiered approach exemplifies how LoongBuy transforms spreadsheet analytics into relationship capital, proving that in luxury e-commerce, discerning your audience is just as important as curating your inventory.