In the early 20th century, Burberry expanded its offerings, introducing the signature Burberry check in the 1920s. This camel, black, red, and white plaid design became synonymous with luxury and has been incorporated into various products, from scarves to handbags. Despite being occasionally overused in the past, the check has seen a revival in recent years under the creative direction of designers like Christopher Bailey and Riccardo Tisci.

Today, Burberry is celebrated not only for its classic designs but also for its ability to adapt to modern trends. The brand has embraced digital innovation, becoming one of the first luxury houses to live-stream fashion shows and engage with customers through social media. This forward-thinking approach has allowed Burberry to maintain its relevance in an ever-changing industry.

One of the brand's key strengths lies in its commitment to sustainability. Burberry has implemented initiatives to reduce its environmental impact, such as using ethically sourced materials and recycling unsold products. These efforts reflect the company's dedication to preserving its heritage while addressing the challenges of the 21st century.