What exactly is fast fashion?

Fast fashion is a clothing production model that "quickly responds to customers' fashion and trend consumption needs." It originated in Europe in the 20th century. At that time, Europeans called it "Fast Fashion" and Americans called it "Speed to Maket." The British "Guardian" even created the term "McFashion", which means cheap and fast mass fashion like McDonald's. https://newsheet.net/hot
This model aims to significantly shorten the cycle from production to sales of clothing products by optimizing the supply chain, and provide customers with clothing with a certain sense of fashion at a relatively low price. Before the 20th century, fashion was a niche concept in Western society, mainly serving the aristocracy and having obvious exclusivity. However, with the advancement of the third industrial revolution, economic development and social mobility have increased, and the concept of fashion has gradually spread from the aristocracy to the citizenry. Since then, the interaction of capital, communication media, and globalized production and marketing models has given rise to the "fast fashion" phenomenon, and many fast fashion retailers have emerged.
Fast fashion brands generally have several significant characteristics. Take the well-known brand ZARA as an example. It is a leader in the fast fashion field. ZARA can transform the latest fashion trends into products in a very short time. It usually takes only a few weeks from design to listing, and launches more than 12,000 new products every year. This quick response ability allows ZARA to always stand at the forefront of fashion trends and attract a large number of fashion-conscious consumers. At the same time, ZARA adopts a vertically integrated supply chain model, from design, production to retail, all completed within the brand, which effectively reduces costs and makes product prices relatively affordable, allowing more consumers to enjoy fashionable clothing at a reasonable price. https://newsheet.net/hot

In marketing, fast fashion brands also have their own tricks. They are good at using social media and digital marketing methods to establish close ties with consumers. ZARA has more than 22 million followers on Instagram. By posting new product pictures and fashion combinations, it has successfully attracted the attention of a large number of young consumers. In addition, cross-border cooperation and cooperating with artists, designers or film brands to launch limited edition products are also common means for them to increase brand awareness and market share. https://newsheet.net/hot

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